About

Building a calmer,
more human wellness.

ReOwell was founded on a simple observation: most wellness apps optimize for engagement, not for wellbeing. We're building the opposite — a quiet, adaptive companion connected to real, verified expertise.

Our mission

Make everyday wellbeing feel less like work.

We believe wellness should meet you where you are. Some days you have energy for a long run. Some days a glass of water and eight hours of sleep is a win. ReOwell is designed to honor both.

The mobile app is your daily companion — Check-in, Today's Path, Wellness Seasons, nutrition. Our verified specialist network is there when you need a nutritionist, a physiotherapist, a coach, or a therapist you can actually trust.

Together they form one ecosystem: adaptive on the surface, deeply human underneath.

Our vision

A future where wellness is invisible, inclusive, and truly trusted.

A world where wellness is ambient

We imagine a future where wellbeing isn't an app you open — it's the air you move through. Where your environment, your community, and your daily rhythms quietly support you.

Global access, local care

Whether you're in Oslo or Nairobi, you should have access to world-class wellness guidance in your language, grounded in your culture, delivered by someone who understands your context.

The gold standard for verification

We are building the most trusted credentialing layer in wellness. When you see a ReOwell Verified badge, you know the professional behind it has been rigorously assessed.

Technology in service of stillness

Our north star is simple: the best technology gets out of the way. Every feature we ship must either create calm, save time, or deepen human connection.

Our values

The principles that guide every decision.

Adaptive, not prescriptive

Wellness isn't a checklist. ReOwell listens through the Daily Check-in and adjusts your path — so today only asks what today can carry.

Human when it matters

Software is great at nudges. It isn't a coach, a therapist or a physiotherapist. We connect you to verified specialists the moment you need one.

Trust by design

Every specialist we work with is vetted. Every data point stays yours. No dark patterns, no manipulative streaks — just calm, honest progress.

Earn your evolution

Small, consistent choices compound. ReOwell rewards the practice — not the performance.

Why we exist

The wellness industry was broken. So we started over.

It started with a frustrating realisation. Our founders had used every major wellness app on the market. They tracked steps, meditated on demand, and logged meals with barcode scanners. Yet none of them felt like a genuine companion. They felt like products designed to maximise daily active users, not daily wellbeing.

The turning point came when one of our founders needed real help — not a notification, but a human expert. Finding a trusted nutritionist took weeks of research, cross-referencing, and hope. There had to be a better way to bridge daily habit-building with professional expertise.

ReOwell was born from that gap. We set out to build two things that work as one: an adaptive daily companion that respects your capacity, and a verified specialist network where you can find real professionals without the guesswork.

2019
First prototype built in a Copenhagen kitchen
2021
Specialist network launches with 50 verified practitioners
2022
Reaches 50,000 active daily members
2023
Expands to 42 countries; launches corporate wellness
2024
1,200+ verified professionals; 180k+ daily members
180k+
Members practicing daily
1,200+
Verified specialists
42
Countries with active practitioners
The team

The humans behind the calm.

Elena Voss

Elena Voss

Founder & CEO

Former product lead at a leading health-tech scale-up. Built ReOwell after realising most wellness apps were optimised for screen time, not sleep time.

Copenhagen
Marcus Okonkwo

Marcus Okonkwo

Co-Founder & CTO

Engineering lead with a background in adaptive learning systems. Believes the best code is the code that helps someone take a walk instead of scrolling.

Berlin
Sofia Lindqvist

Sofia Lindqvist

Head of Wellness Partnerships

Previously scaled hospitality and wellness operations across 30 countries. Obsessed with matching the right specialist to the right moment.

Stockholm
James Tan

James Tan

Head of Design

Interaction designer who has spent a decade making complex health data feel gentle. Responsible for the quiet, unhurried feel of the ReOwell app.

Singapore
Partners & collaborators

Trusted by institutions that share our standards.

Nordic Wellness InstituteResearch
Calm LabsTechnology
HumanFirst CertificationVerification
WHO Digital Health InitiativeAdvisory
European Sleep FoundationResearch
Mindful Tech AllianceEthics
Careers

Come build the future of calm.

We're a small, distributed team working on something genuinely useful. If you care about humane technology and want to help millions of people feel better, we'd love to meet you.

Senior Mobile Engineer

EngineeringRemote (EU timezones)
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Head of Community

GrowthCopenhagen / Hybrid
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ML Engineer — Adaptive Systems

EngineeringRemote
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Verification Specialist

PartnershipsBerlin / Remote
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Don't see your role? We're always looking for exceptional people.

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